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Swap everyday life for adventure

Gestaltung neuer Lebensräume

FREEDOM ON THE ROAD.

PaulCamper  | Design Manager, Brand Identity, Marketing 

PaulCamper is Europe’s leading peer-to-peer platform for campervan and motorhome sharing. It connects private owners who want to rent out their vehicles with travelers eager to experience the freedom of van life. The concept is simple: choose your favorite camper, book it, and set off on a unique adventure.

For owners, PaulCamper makes it possible to turn their vehicles into a business with insurance, secure payments, and broad visibility. For renters, it offers a safe, personal, and seamless way to book the perfect camper and start exploring.

Campaigns

A mix of performance campaigns and brand awareness initiatives was developed for PaulCamper, always aligned with seasonal peaks such as prime camper weekends. The campaigns included banners, newsletters, and landing pages, driving both bookings and brand visibility.

Rastlos Magazin

Rastlos is a magazine and podcast that shares travel stories and encourages embracing new perspectives. Combining travel narratives, firsthand experiences, and podcast episodes, it invites the audience into a world of small and grand adventures.

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PaulsCamp

For a biannual community meet-up, I brought the event to life visually, crafting everything from branding and promotion to merchandise, apparel, roll-ups, games, and intuitive wayfinding.

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