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THE EARLY BIRD
PaulCamper | Web, Strategy and Design
The campaign “The Early Bird Gets the Best Camper” targeted early bookings by engaging both existing and prospective renters. It featured two touchpoints: a newsletter for current customers, highlighting the campaign’s benefits and building interest without pushy CTAs, and Google Ads banners for new customers, communicating the USP and advantages in an informative and approachable way. The campaign combined awareness, education, and engagement to drive early bookings while keeping the messaging friendly and inviting.
Newsletter
Campaign’s First Touchpoint with Existing Renters.
Landingpage
Second Touchpoint – Showcase the campaign’s USP and educate potential customers about the early-bird benefits. Goal: Build awareness and interest without using a pushy CTA.
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