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HOSPATILITY
EXPERIENCE
Hotel Amsee
Idyllic lakeside hotel at Tiefwarensee offering relaxation, wellness, and nature experiences. In 2017, I was responsible for a complete rebranding following a change of ownership and the opening of a new spa. The project included a modern redesign of the logo as a two-line concept to clearly distinguish hotel and spa. I developed a full visual identity system, including wayfinding signage, in-house signage, advertising materials, trade fair assets, stationery, and printed guest materials, contributing to the hotel’s refreshed and contemporary brand appearance



Spa Amsee


Cafe PHIL
A hybrid concept combining furniture store, café, bookstore, and record shop, creating a cultural and culinary meeting place in a modern living-room atmosphere. I was responsible for a complete brand redesign, focusing on a minimal visual concept integrated into the space. Based on the client’s preference for wordplay, I developed a consistent communication style across all marketing materials. The work covered all areas of the concept, including café, retail, library, and music store, ensuring a clear and unified brand identity.

Tapiocaria
A culinary concept presenting authentic Brazilian cuisine from sweet to savory, representing regional diversity beyond typical dishes like tapioca and highlighting everyday food culture across Brazil. For a pitch project, I developed the visual and conceptual design. The identity was strongly inspired by Brazilian culture and translated through a vibrant color concept, reflecting the warmth, diversity, and energy of Brazilian cuisine in a modern brand experience.













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