EVA
GAUPER
Brand & Product Designer with Marketing Expertise
Email: eva.gauper@gmail.com
Linkedin: evagauper
04/2023– 08/2024
DESIGN MANAGER
Rendity - Real Estate Investment Platform | Vienna
06/2014 – Present
GRAFIK DESIGNER
Freelancer - Various Projects/Clients
Fintech | Edtech | Isuretech | Prop Tech | Tourismus | Immobilien | Dienstleistung | Handel
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Contributed to the first major redesign and product implementation of Rendity Property, including the development of a user-friendly platform for purchasing shares in rental properties via blockchain.
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Redesigned the iOS app and expanded the new product in close collaboration with the development team while taking on project management responsibilities.
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Performance Marketing: Planned, conceptualized, and designed performance marketing materials such as ads, banners, newsletters, landing pages, and motion content.
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Social Media: Developed and designed social media content across all channels.
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Marketing Materials: Conceptualized and created various marketing assets
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Online Blog Redesign: Focused on improving user experience, modernizing design, and enhancing mobile usability
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Digital Marketing: Worked on landing pages, newsletters, and online magazines.
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Print: Designed merchandise and stationery.
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01/2019 – 06/2020
DESIGN MANAGER
PaulCamper - Private Campersharing Platform | Berlin
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Planning, conceptualization, and design of performance marketing materials (ads, banners, newsletters, landing pages, motion content), as well as creating social media content for all channels.
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Close collaboration with the UI/UX and design teams, including surveys, user tests, and MVPs
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Conceptualization and development of a new, unified corporate design.
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Coordination of digital and print marketing materials (newsletters, magazines, merchandising, promotional materials), as well as the graphic execution of trade fair appearances and events (e.g., PaulsCamp).
Responsible for the conceptualization and implementation of the rebranding project, including brand and design strategy (corporate identity).
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Interface between performance marketing, brand marketing, product, tech, operations, and sales. Responsible for meeting timelines, budgets, and workflows. Collaboration with external developers and designers.
12/2017 – 06/2018
ART DIRECTOR
Brandshake Gbr - Brand Consultant and Creative Agency | Berlin
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Development and design of corporate identity and corporate design for various clients.
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Responsible for the conceptualization and implementation of marketing materials, both in print (brochures, magazines, flyers, merchandising) and digital (websites, e-commerce, newsletters, banners, motion content).
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Experienced in close collaboration with developers as well as in product photography and image editing
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Planning and graphic design of trade show booths, as well as creating pitches and client presentations, including master layouts, infographics, and mock-ups.
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Agile project management and coordination of external resources.
05/2016 – 12/2017
JUNIOR ART DIRECTOR
Brandshake Gbr - Brand Consultant and Creative Agency | Berlin
10/2015 – 02/2016
TRAINEE
Ryzze - Brand Incubator for Multiple Fashion Webshops | Berlin
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Concept development for new webshops.
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Social Media: Creation of social media posts and templates
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Creation of print graphics and merchandising materials (flyers, brochures, stickers).
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Implementation of website banners and Google Ads banners
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Product design: Prints for T-shirts (illustrations).
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Planning and conceptualization of photoshoots, photo correction, retouching, and montage, object isolation, etc.
05/2013 – 09/2013
INTERNSHIP
Pingpong - Advertising Agency and Film Production | Vienna
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Design and development of graphics for social media and print materials, including flyers and brochures.
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In close collaboration with my team, I developed brand identities for various clients and gained valuable experience as a camera assistant in video productions.
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Responsible for location scouting for video shoots and the graphic implementation of storyboards for video productions
2011 – 2014
STUDIUM
WAK - Marketing Communication and Graphic Design | Vienna
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Education at the Advertising Academy with a focus on marketing and communication design, including knowledge of marketing strategies and the conception of targeted advertising campaigns.
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Skills in creating corporate designs, media planning, as well as practical experience in designing digital and print media and brand strategy.
2004 – 2012
VARIOUS OTHER SECTORS
Hospitality and Service Industry | Vienna, Vorarlberg
Hollmann Beletage – Event Coordinator, Waitress, Receptionist, Kitchen Assistant
Haarstudio I.N. Rothen – Head Hairstylist, Trainer for apprentices
Klipp unser Frisör – Hairstylist
Moni‘s Hair & Style – Apprenticeship, Hairstylist and Wig Maker